Domestic & International Press Office
Lbdi manages the communication campaigns with a systematic, consistent and thorough approach, in order to increase the visibility of the Companies and to enhance their market position, thanks to the publication of free articles on Italian and foreign medias. We distinguish ourselves for our ability to manage directly, from our headquarters, the public relations with journalists across Europe and all neighbouring countries such as Turkey.
Our dedicated multilingual Account team takes care of the Clients like "angels". Speaking the same language of the journalists, they are able to carry out press office activities creating long-term relationships with them.
Lbdi writes, translates and localises corporate, product related press releases and case studies to make them effective and appealing for the journalists of the different countries.
Over the years, Lbdi Communication has constantly updated and enlarged its network of contacts including press agencies, newspapers, B2B and B2C online and offline national and specialized magazines, blogs, televisions and radios to ensure maximum visibility to its Clients.
As a preparatory press office activity, a corporate profile, containing detailed information regarding the Company, will be edited and distributed to the Media in order to stimulate the publication of free dedicated articles.
After the distribution of the press release, a daily follow-up by phone will be carried out to share with the journalists the topics of the press release and enhance their interest in publishing the news.
Lbdi manages Corporate, Products, Trade and Crisis Management Communication through an integrated and flexible Plan as an instrument for all parties to manage various ongoing tasks and to organize the communication in a structured, systematic, and consistent way.
By inviting the press to special events, the client has a good opportunity to present a new product or service, gaining favorable media exposure and a greater brand recognition in the market.
We have created an individual and personalised training program based on NLP methodology. Organising a real interview with a national newspaper journalist, Lbdi is able to train companies' spokespersons to best represent their company and to manage the most critical interviews with the media.
Regularly Lbdi sends the press review containing all the published articles to the Marketing Director and the Sales Force.
Lbdi Communication produces a report containing a qualitative analysis of the articles published and its Equivalent Advertising Value.
Lbdi organises periodic conference calls and meetings with the clients in order to verify the results of the communication campaign and update the agreed targets and strategies.