Communication

Effective communication, coordinated at both national and international level, is a strategic asset for any company: it enhances identity, strengthens reputation and increases visibility in target market segments across relevant countries. In order to achieve consistent and tangible results over time, Lbdi recommends adopting a structured Communication Plan - on an annual or multiple-year basis - designed to guide initiatives and support the achievement of business goals. In this context, the use of project management tools allows for precise planning of each phase and effective coordination of activities, channels and messages, aimed at highlighting what makes the company unique within its competitive landscape.

The Integrated Marketing Communication Plan proposed by Lbdi is built on an in-depth analysis of the company’s distinctive traits, potential and areas for improvement. Based on these insights and aligned with strategic objectives of growth, visibility and positioning, Lbdi designs a tailored and integrated path, supported by a well-balanced mix of channels. This enables authentic and effective communication with the market through actions that are fully aligned with the company’s identity.