Advertising Campaigns

The goal of our advertising plans is to reach the largest audience possible in order to strengthen your brand awareness and distinguish your Company from the Competitors.

Lbdi 8 Top tips for a Successful Advertising Campaign

Go after the target audience

A successful advertising campaign should be specifically addressed to the niche market of your client, avoiding to send a generic message which is not able to win the interest of the target audience.

Lbdi 8 Top tips for a Successful Advertising Campaign

Highlight the company’s competitive advantages

One of the key elements for an effective campaign is to highlight the company's points of strength. According to us, the advertising has to be not only smart, but also effective in communicating the benefits of the product or the service.

Lbdi 8 Top tips for a Successful Advertising Campaign

"Be uniquely you"

Establish the company’s distinctive image and message to distinguish from those trying "to Be Everything to Everyone".

Lbdi 8 Top tips for a Successful Advertising Campaign

Every country is different

Localise the advertising message considering the cultural, social and environmental barriers of the different countries.

Lbdi 8 Top tips for a Successful Advertising Campaign

Diversify your advertising investment

Choose a variety of suitable online and offline, national and international media according to your target audience and budget.

Lbdi 8 Top tips for a Successful Advertising Campaign

Test your campaign in advance

Verify the advertising concepts in advance using Lbdi's qualitative and quantitative analysis, before you launch the campaign.

Lbdi 8 Top tips for a Successful Advertising Campaign

Punctuality is a must

Lbdi assures a well-timed management of the materials to be sent to the media.

Lbdi 8 Top tips for a Successful Advertising Campaign

Always monitor the campaign results

Lbdi carries out brand equity and reputation surveys in order to verify the impact of the campaign.

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