SEM - SEO Analysis & Google Ads Campaigns

Lbdi offers a structured service of SEO analysis and Google Ads campaigns, designed to strengthen the company’s digital presence and generate qualified leads through targeted strategies. These projects fall under SEM – Search Engine Marketing, which includes both organic SEO optimization and paid SEA – Search Engine Advertising, namely advertising campaigns run through Google Ads.

In this context, Lbdi sets up customized campaigns capable of reaching specific targets with the best cost-effectiveness ratio, both nationally and internationally. The process begins with a detailed analysis of competitors and the most effective keywords, identified based on search volumes and user intent. Campaigns are launched both on the search network to intercept those already interested in certain products or services and on the display network, to increase brand awareness through visual banners. Each ad is supported by optimized landing pages, created by Lbdi to boost conversions.

Campaigns are further optimized by Lbdi through a progressive action plan based on constant performance monitoring. Real-time adjustments to keywords, budgets, and copy allow strategies to be fine-tuned according to achieved results, enabling more accurate investment calibration and long-term improvement in online visibility and SERP positioning.