Social Media Strategy

For Lbdi, developing a Social Media Strategy means combining analytical method, editorial vision, and a strong focus on marketing objectives. In this sense, Lbdi goes beyond simply managing social channels: it defines a clear data-driven strategy, supported by insights, ensuring that every published piece of content - whether focused on product highlights, process overviews, success stories, corporate news or ESG initiatives — contributes to building value within the company’s digital funnel. A multi-channel, multi-format strategy that includes video tutorials, interviews, technical deep dives, educational features, real-life simulations, and snackable social media content, all designed to engage different target audiences and consistently strengthen the brand’s presence. It all starts with a thorough preliminary analysis: Lbdi’s team studies the target market, industry trends, communication styles, and competitors. Most importantly, they listen to the client, map out key priorities, and analyze the needs of the community the brand aims to reach. From this foundation, the team develops an editorial strategy based on relevant hero topics and content formats designed to increase engagement, reinforce brand reputation, and drive qualified traffic to the website or other touchpoints. The editorial plan is built on these foundations and constantly refined through dedicated reporting that analyzes the organic performance of posts, identifies the most effective content, and provides clear guidance on what to amplify, adjust or futher leverage. Because today, being effective on social media isn’t about saying more, but saying it better — with depth, timeliness, and vision.