Lbdi News

Technical expertise in communication agencies: myth or reality?

2025, 30^th June

“We can't entrust the drafting of high-complexity technical content to someone outside the sector…” – cit.

In today's landscape, where technologies, regulations and language evolve at an ever-increasing pace, continuing to believe that only those inside the company can effectively communicate technical content risks becoming a limitation. Especially considering that those who possess technical knowledge – engineers, product managers, R&D leads – often view content creation as a distraction from their core responsibilities, taking valuable time away from operational or development activities.

This is precisely where the ongoing dialogue between Lbdi and the technical teams of the companies we support comes into play. These B2B companies operate across a range of sectors, including industry, automation and construction. Over time, these exchanges have fostered a cross-sector knowledge base that continues to grow from project to project. Regulatory study, analysis of requirements related to Industry 4.0 plant design, and a deep understanding of product and service development dynamics all feed into the expertise Lbdi offers its clients — with humility and precision — in the belief that each assignment is an opportunity to learn and deliver value.

It’s no surprise, then, that for all Clients, the experience with Lbdi has proven how successfully technical content creation can be outsourced—even in highly complex contexts. The materials produced are technically sound, while also being well-structured for journalistic or commercial use. In most cases, they are approved at first draft, with no need for revision. This translates into tangible time savings during internal validation, reduced operational burden on technical functions and greater overall efficiency in the communication process.

Discover who has already placed their trust in Lbdi by exploring our case studies, where complexity has been transformed into concrete value.