Lbdi News

Exploring the Future of PR: Highlights from Eurocom Worldwide’s 21st Annual

2024, 11^th September

From September 12 to 14, Lbdi flew to Helsinki to attend the 21st annual Eurocom Worldwide conference. With over thirty agency representatives from Europe, the Middle East, the United States and the Asia-Pacific region, the event provided an opportunity for discussing the new challenges of business management in a constantly evolving global context, focusing on the key issues that are transforming the communications industry.

The central theme of this edition was how artificial intelligence is redefining the very value of PR activities. From content production to operational efficiency, a shared awareness emerged: technology is an accelerator of innovation, but the human vision remains central.

In addition to the insightful sessions and traditional dinners, we also had the opportunity to delve into the history and culture of Finland’s capital through an exclusive tour of the heart of Helsinki.

A warm welcome from us to the two new agencies joining the network this year: Lighthouse PR from Bucharest, covering Romania and Moldova, and Priority Consultants, based in Singapore with a presence across Southeast Asia. We are excited to expand the group and look forward to gaining fresh local perspectives in an increasingly global network.