Lead Generation Projects
Lbdi designs and manages high value-added outbound lead generation campaigns, with the aim of effectively supporting the sales force in securing qualified and targeted appointments, within exclusively B2B and highly technical contexts. This is an advanced consulting service, where each phase – from contact selection to appointment scheduling – is part of a structured, results-oriented process. The activity begins with an in-depth consultation with the client to define the database selection criteria: target, industries, geographies, and decision-making levels. This is followed by the drafting of a customized script, prepared by Lbdi and approved by the client, which serves as the foundation for an authoritative conversation. More than a simple guide, the script is a strategic tool to naturally uncover the prospect’s needs while highlighting the company’s ability to meet them in a distinctive and relevant way. Special care is given to building strong motivational levers, clearly communicating the value of the proposed meeting and generating genuine interest. The script is also subject to an operational testing phase in the early calls of the campaign, essential for gathering real feedback from the field, refining tone, pace, and arguments, and adjusting the language to the sensitivities of the target audience.
The contact phase is managed by a team of senior operators with over ten years of stable collaboration with Lbdi, trained to engage with technical decision-makers, including niche sectors. The distinctive value of Lbdi’s methodology lies in the quality of the follow-up: each lead is cultivated through multiple callbacks, with no preset limits, until a direct dialogue with the decision maker can be activated. In many cases, the prior sending of customized informational materials helps lay the groundwork for a truly fruitful appointment, providing sales representatives with key insights to prepare effectively. From construction to automation, renewable energy to HVAC&R systems, and trade associations, Lbdi has gained operational experience across multiple vertical markets, tailoring both content and approach accordingly. The service is completed by detailed reporting, essential both for measuring results and informing subsequent marketing strategies. In summary, this service combines concrete opportunity generation with qualified brand visibility among high-potential targets.
