Brand Equity Audit

Lbdi conducts Brand Equity Audits aimed at providing an in-depth analysis of the brand value as perceived by the market. This evaluation tool is useful both at the start of a project and for retrospective analysis, to monitor the effectiveness of branding efforts and clearly identify the brand’s competitive positioning within its reference context.

The goal of the audit is to measure the relevance of the brands operating in the sector, as perceived and considered by the target audience as potential alternatives. The analysis focuses in particular on awareness levels, brand reputation, perceived consistency between promise and delivery, and the strength of the rational and emotional connection established with the audience.

Lbdi’s methodology combines quantitative surveys conducted on representative target samples with qualitative research aimed at exploring deeper perceptual dynamics. The collected data are processed using structured Brand Equity metrics — including spontaneous and assisted awareness, distinctive attributes, preference drivers, and purchase intent — and analyzed comparatively against main competitors.

Special attention is put into identifying the competitive advantages associated with each brand and the degree of exclusivity they generate in the consumer’s mind, prompting them to consciously discard most alternatives. The outcome is a clear and comparative overview of the brand’s strategic value, useful for guiding positioning choices and communication budget allocation across individual markets.