Customer Satisfaction Survey

Lbdi develops quantitative and qualitative Customer Satisfaction Surveys designed to objectively measure customer experience, with the aim of providing companies with a solid analytical foundation to monitor perceived quality and the effectiveness of their commercial strategies.

The survey, conducted on a representative sample of the active customer base, enables the collection of reliable insights regarding satisfaction levels and the alignment between the solutions offered and market expectations. The process begins with an alignment meeting with management to define the qualitative and quantitative variables to be investigated, followed by the validation of the questionnaire, which is administered by phone through trained interviewers.

Among the variables analyzed are overall customer satisfaction, perception of competitive positioning, brand awareness, evaluation of product attributes, effectiveness of pre- and post-sales service, distribution and pricing policies, logistics punctuality, and the company’s responsiveness to customer requests.

The data collected are processed using descriptive statistical analyses and, where appropriate, multivariate techniques to identify significant correlations or recurring patterns. In more structured projects, Lbdi also proposes result segmentation into homogeneous clusters to guide targeted corrective actions based on customer profiles. The final output is a detailed report, including graphic visualizations, interpretive commentary, and operational recommendations, supporting strategic decision-making and strengthening the company’s perceived value within its sector.