Market Research

Lbdi conducts market research to support companies in defining their Unique Selling Proposition and aligning their communication strategies with the actual decision-making drivers of their target audiences. This is a strategic tool particularly valuable when entering a new market or country, launching a new product or service, or assessing the effectiveness of an advertising campaign aimed at a not-yet-acquired audience.

The project begins with an in-depth analysis of the reference audience: in particular, in surveys aimed at prospects, the objective is not only to assess brand awareness, but above all to gain a deeper understanding of expectations, latent needs, and the decision-making criteria that shape demand.

Through the development of quantitative or qualitative research carried out on a representative sample — selected based on criteria agreed with the company’s management — Lbdi gathers significant data regarding the perception of competitors, the comparative evaluation of existing market solutions, and familiarity with the company’s offering.

This body of insights allows the company’s value creation potential to be assessed within its reference market, by identifying both tangible and intangible attributes that must be communicated to establish a distinctive and relevant market position.

The analysis also includes the identification of “top of mind” brands and the key factors contributing to their perceived leadership, providing a solid foundation for defining the most effective communication levers. At the end of the process, Lbdi delivers a comprehensive mapping of the company’s strengths and weaknesses, highlighting critical success factors and competitive positioning opportunities, in full alignment with future marketing and communication strategies.