Loyalty Program

The Loyalty Programs developed by Lbdi are designed to transform the concept of loyalty into a strategic driver, aimed at strengthening relationships, generating value, and encouraging virtuous, repeatable behaviour over time. These are not simple reward campaigns, but tailor-made tools designed for both B2B and B2C companies that wish to actively engage their customers, partners, or sales networks by recognizing their contribution through motivational frameworks and high-engagement experiences.

In this context, Lbdi oversees the entire process: from defining the reward mechanics to the creative concept, right through to managing legal and regulatory aspects in collaboration with specialized partners. Lbdi’s consultancy service also includes drafting regulations, managing official reports, selecting and assigning rewards, reporting, and handling compliance for program closure. For some clients, Lbdi has developed emotional reward programs aimed at recognizing achieved performance while fostering a sense of belonging.

What sets Lbdi’s approach apart is the ability to tailor each Loyalty Program to the company’s goals, the target audience—be they customers, partners, or sales networks—the expected behaviour, and the market touchpoints. The ultimate goal is to encourage active participation, strengthen motivation, and deepen the connection with the company.