International Integrated projects

International integrated projects represent a key lever through which Lbdi guides companies along a structured path of overseas expansion, minimising risks and maximising opportunities. The process begins with an in-depth analysis of the target market, conducted through qualitative and quantitative research aimed at understanding local competitive dynamics, target customer needs, distribution channels, and relevant industry regulations. This preliminary study allows for an accurate assessment of the country’s true potential and the identification of critical success factors for the company’s entry or consolidation in the new environment.

Based on the evidence gathered, Lbdi defines a strategic and operational marketing plan outlining clear objectives, positioning, target audiences, key messages, investments, and channels to be activated. The plan is accompanied by a detailed timeline that outlines the various phases of the project: from brand awareness and lead generation to the development of a local partner network.

To support the strategy, Lbdi produces all the necessary language-specific materials to strengthen the company’s market presence: company profiles, sales presentations, product brochures, technical datasheets, multilingual digital content for websites and social media, as well as online and offline communication campaigns. The entire process is designed to ensure coherence and effectiveness, enhancing the company’s brand identity and facilitating recognition among new stakeholders.