Roadshows

Lbdi transforms touring roadshows into proximity strategies with a clear objective: bringing companies closer to their target markets by moving beyond static headquarters and physically reaching key regions, meeting clients in their own context, and strengthening bonds with strategic partners. Each stop is structured as a high-value touchpoint where technical content and storytelling merge in an interactive and engaging format.

Roadshows provide an opportunity to present the company’s unique values, market positioning, and drivers of excellence or innovation, fostering direct and meaningful dialogue with customers. These events can also serve as an occasion to involve the press, especially when there are major innovations or product launches to communicate.

When the showroom is on the move, the organizational challenge increases: that’s why Lbdi carefully analyzes access, space, and logistics to ensure smooth operations, even in historical or urbanistically complex venues. If hosted in convention centers, the roadshow can also include technical or commercial training sessions, becoming a platform for professional development for clients and partners. The journey often ends with a convivial moment, such as a gala dinner enhanced by entertainment, designed to strengthen relationships in a more informal yet brand-consistent atmosphere.