Press Conferences
In the context of media relations, press conferences are a delicate and strategic moment especially when the ambition is to convey technical content, complex innovations or long-term visions. In this context, Lbdi applies a methodical approach to the planning of the event: from defining the press conference title, designed to capture journalists’ interest, to selecting the most authoritative spokespersons aligned with the intended message. What sets Lbdi apart is its ability to handle even highly technical and specialised content with clarity, rigour, and contextual awareness, making each press conference a moment of qualified and authoritative exposure for the company.
From this perspective, Lbdi doesn’t just support communication it lays its foundations: proposing topics consistent with the company’s positioning and media expectations, guiding spokespersons in defining key messages, and crafting presentations and content with an eye for synthesis and press material production. Its added value lies in creating a well-structured communication plan appreciated by both specialist and generalist media.
The effectiveness of a press conference doesn’t end with the event itself. On the contrary, the continuity of dialogue and relationships with journalists is what determines the real impact. For Lbdi, post-event management is an integral part of the project: every media request for insight, every contribution shared during interviews with speakers, is treated as an opportunity to strengthen visibility, reinforce narrative consistency, and extend the resonance of the message over time. Through constant and meticulous oversight, Lbdi ensures that the communication initiated during the event retains strength, clarity, and direction because what happens afterwards enables the full value of a well-structured project to emerge, turning each interaction into a visibility opportunity.