Offline & Online Media Plan

Developing an integrated media plan that leverages both offline and online channels on a global scale is essential for companies seeking to build brand awareness and promote specific products or services. A well-crafted plan allows businesses to broaden their distribution, connect with potential clients across diverse international markets and drive positive sales outcomes. This involves balancing traditional outlets—such as print, radio, and television—with digital platforms like social media, search engines, and online portals, ensuring a cohesive and consistent brand message across all touchpoints. This integrated approach maximizes visibility and enables brands to engage their desired audiences more effectively. Negotiating with publishers and media owners is a pivotal step in optimising advertising investments and ensuring adherence to the allocated company budget. Once the media plan is approved, Lbdi oversees the creation of visual and textual content tailored to the campaign’s objectives, ensuring that messaging is relevant and impactful. This coordinated effort helps reinforce the brand’s presence in the market and supports commercial initiatives on a global scale.