Personal Branding & Reputation

Lbdi develops structured consultancy programs to enhance the personal brand of Top Managers, with the aim of strengthening their reputation and effectively communicating their role, vision and broader socio-economic contributions. The first area of intervention concerns the personal brand press office, designed to position the Manager as an authoritative and credible leader within their industry This involves identifying newsworthy topics, managing relationships with national and local media, and creating opportunities for high-profile visibility. To support these efforts, a personalized press kit will be developed, featuring an in-depth biography, key career milestones, interviews, articles, videos and awards - providing journalists with a consistent and compelling content base. In addition to traditional media, Lbdi oversees digital personal branding by managing social media activity to highlight interviews, public appearances, editorial contributions and current initiatives. As part of this social media communication project, a dedicated personal website is created, serving as a curated platform to showcase developed materials, share updates and strategically consolidate the Top Manager’s online presence. Last but not least, Lbdi offers tailored individual media training sessions designed to enhance communication skills in high-visibility settings, interviews and interactions with the press. The program includes practical exercises on information selection and delivery, handling objections and challenging questions, developing communication and behavioral skills, improving response agility and cultivating an assertive style that projects authority and confidence - even in the most complex situations.