Press Office Italy & International

Relying on Lbdi for press office activities means enhancing the distinctive qualities of the company and its brands through a communication strategy designed to boost visibility, awareness and reputation. Through a strategic and consistent approach, Lbdi carefully selects the most impactful hero topics - highlighting strengths, services and initiatives, including ESG - and transforms them into editorial content relevant to the respective target audiences. The activities are developed in a coordinated manner across multiple languages, with content localized according to regulations, cultural sensitivities and specific dynamics of the countries of interest, ensuring message consistency and maximum communication effectiveness on an international scale. The result is a consistent and high-quality media presence—across general and trade publications, both online and offline—featuring articles, interviews, and features that build an authoritative, distinctive, and continuous narrative. This allows the client to benefit from a market dialogue rooted in press credibility. So as to ensure concrete and measurable results, Lbdi structures its press office activities in six operational phases, with a dedicated Account Team that guides the client through a clear, structured and goal-oriented path:

Phase 1 – Onboarding and start-up: to address the company's need for a proactive agency that aligns with its strategic vision.
Phase 2 – Communication Plan: to manage corporate communication in a structured, systematic and coherent way, while maintaining the flexibility to accommodate emerging updates or priorities.
Phase 3 – Press Kit and Press Releases: to provide a company overview and context-based content relevant to the socio-economic and regulatory framework in which the client operates, making it appealing to journalists in every country.
Phase 4 – Media List & Audit: to ensure broad visibility in Italy and abroad across various media channels, including news agencies, national and local newspapers, B2B and B2C trade publications, online outlets, blogs, radio and TV.
Phase 5 – Media Relations: to maintain ongoing, multilingual media outreach and foster long-term, productive relationships with journalists relevant to the company.
Phase 6 – Press Clippings and Reporting: to track results and evaluate the effectiveness of the implemented actions.