Strategy & Content Development

In today’s digital ecosystem, communication alone is not enough. To stand out, companies need a clear direction, a recognizable voice and quality content that truly speaks to their target audience. That’s why developing a communication strategy based on a structured editorial plan is a key step in creating value.

A well-defined strategy allows for alignment between business goals, brand positioning and tone of voice, turning the company’s vision into consistent, relevant messages. The content plan gives this strategy shape and rhythm—organizing ideas, themes, channels and formats into a continuous narrative that builds relationships, credibility and visibility. Whether it's corporate news, highly technical product information, or in-depth content that positions the company as an opinion leader in the industry, every communication becomes a piece of a broader narrative aimed at strengthening brand awareness, increasing engagement and supporting commercial growth.

From management interviews to market insights, from case studies to social media columns - for companies aiming to turn communication into a growth lever, planning is the starting point. At Lbdi, content becomes truly effective when every word carries a clear intention.