Brand Image

A solid and recognizable visual identity is the first step to building lasting brand awareness. In a competitive and interconnected context, coordinated imagery represents a strategic tool to strengthen the brand’s presence, convey its values consistently, and ensure uniformity in the brand perception across all markets.

Lbdi supports companies in the development and evolution of their coordinated image through a consultative and structured brand design activity. The goal is to create a shared visual standard capable of ensuring continuity of style, tone, and content at every physical and digital touchpoint of the company: from offline and online institutional materials to the tools available to partners, distributors, and sales networks. The definition of clear guidelines allows increasing the efficiency and effectiveness of communication and reinforcing positioning. A well-built coordinated image system is not just aesthetics: it is a useful lever to keep the brand’s visual expression aligned wherever it operates, with tangible benefits in terms of recognizability, credibility, and market impact.