Brand strategy & Identity

Thanks to extensive experience in complex branding and communication projects, Lbdi supports companies in the development of Brand Strategy & Identity through a structured process aimed at ensuring coherence between strategic objectives and brand perception across various physical and digital touchpoints. The process of defining Brand Strategy & Identity is divided into multiple integrated phases designed to guarantee consistency, continuity, and strategic value in the brand’s expression. It begins with the elaboration of the company’s mission and vision, which outline the purpose, guiding values, and long-term goals, up to the value proposition that differentiates the company in the market. On this foundation, the visual identity is built through the definition of distinctive graphic lines and layouts, applied according to rules that ensure a high degree of uniformity across all channels. The consulting work also results in the creation of a Brand Identity Manual, which clearly defines all key elements of the brand system. Precise criteria are established for the brand’s positioning in various formats to promote the brand experience in every interaction. With this approach, Lbdi supports companies in building a structured, recognizable brand aligned with their positioning and growth objectives, fostering integrated communication and a consistent presence in all markets worldwide.