Sales Training

Sales Training focuses on strengthening commercial skills. The proposed programs aim to enhance negotiation capabilities, customer relationship management, and effectiveness in the sales process, supporting the sales force in translating company value into tangible results. This training also extends to key touchpoints along the customer journey, with a special focus on customer service and roles involved in direct public interaction, to ensure coherence, quality, and continuity in the Customer Experience.

In line with the tailor-made philosophy behind every training project, Lbdi defines – in collaboration with the company – a fully customized set of content and structured paths based on language, objectives, and complexity levels. Key training areas include:

• Engaging successfully with potential clients
• Lead generation
• Negotiation for novice and experienced sellers
• Objection handling
• Direct line: achieving results over the phone
• Sales reluctance
• SPIN selling
• Handling customer complaints and requests
• The role of back office in sales
• Elevator pitch in prescription and selling
• Interactive selling: making a difference with the iPad
• Geo-marketing: optimizing performance and increasing local visibility